In the world of watchmaking, an artistic movement emerges with atypical clocks, blending art, technology, and engineering. These pieces, more than just time-measuring instruments, tell stories and evoke emotions through innovative and unconventional designs. They stand out with unique shapes and mechanisms, like clocks without hands or labyrinth-shaped dials, sometimes using elements like water, light, or sand. These creations are often the result of collaborations between watchmakers, designers, artists, and engineers, mixing their expertise to push the traditional boundaries of watchmaking. These atypical clocks are not just aesthetic; they symbolize a reinvention of our relationship with time, combining artistic expression and technical innovation to create extraordinary works. This movement marks a new era in watchmaking, where art and technique converge to redefine the measure of time.